Food Industry

Japanese foods such as tofu, kamaboko (fish cakes), and miso are widely recognized overseas as safe and healthy. For many international visitors to Japan, local snacks and packaged foods have also become highly sought-after souvenirs. However, a significant number of tourists hesitate to purchase them—even when interested—due to concerns over food allergies or religious dietary restrictions. The inability to read Japanese ingredient labels often leads to uncertainty and missed opportunities.

Globally, food allergies are a serious concern. In recent years, Japan has seen a rapid increase in tourists from Malaysia and Indonesia—countries with large Muslim populations. These travelers must avoid even trace amounts of ingredients like pork-derived fats, sake lees, or mirin in sweets and processed foods. Without clear and trustworthy ingredient information in their own language, many will choose not to buy at all.

This language barrier leads to major losses in potential sales—especially in food and souvenir sectors. Japan’s food labeling system is strict and designed to ensure safety, but unless this information is communicated effectively to those who need it, it loses its value.

Inbound travelers come to Japan with a genuine desire to explore and understand the culture—especially through food. Meeting this curiosity and dietary awareness with thoughtful communication is not just a form of hospitality; it's a powerful business opportunity.

At NAIway Translation Service, we help businesses seize this opportunity with high-quality, tailored multilingual translations—supporting your inbound strategy with precision, cultural sensitivity, and care.

In Japanese-English and English-Japanese translation, AI can achieve up to 97% accuracy when applied to suitable fields or well-structured source texts. However, in real-world professional translation, accuracy often falls below 90%. With NAIway’s “AI Translation + Expert Review”, we refine AI-generated translations (mainly for Japanese-English and English-Japanese—other languages available upon request) by:

✅ Eliminating AI-specific errors to deliver high-quality translations with faster turnaround times and lower costs, surpassing conventional translation standards.
✅ Having experienced translators thoroughly review the output against the original text.

Looking to break into the Japanese market but want to keep translation costs low?

Say your company is aiming to localize content—websites, brochures, or marketing assets—for Japan. You're thinking of using AI translation tools like DeepL, Google Translate, or ChatGPT to cut costs. But there's a problem: you don’t have someone in-house who truly understands Japanese well enough to review, refine, and adapt that output into something that resonates with a Japanese audience.

Translating into Japanese isn’t just about swapping words—it's about navigating entirely different sentence structures, cultural nuances, and communication styles. That’s why these “quiet but critical” steps matter:

✅ Rewriting for natural flow and clarity
✅ Adjusting tone and expressions to match native Japanese sensibilities

That’s where NAIway Translation Service comes in.

With 30 years of multilingual translation experience and a solid base in Japan, we specialize in taking AI-translated content and elevating it, polishing it into native-level Japanese that actually works in the Japanese market. From localization to compelling copywriting tailored for Japan, we bridge the gap between raw AI output and market-ready communication.

We even go a step further—using generative AI like ChatGPT not just for translation, but to craft emotionally resonant Japanese copy that truly speaks to local audiences. From rewriting to copy creation, we take on the heavy lifting to ensure your message hits home in Japan.