Survey Translation

NAIway's Approach to Survey Translation: Precision Through Localization

At NAIway Translation Service, we ensure that survey translations resonate with respondents in the target country by conducting thorough localization checks. While most survey translation requests are from Japanese, original texts often contain expressions that don’t translate well internationally.

For example, terms like "convenience store" or "drugstore" may not be widely recognized in certain countries. Similarly, concepts such as shopping complexes directly connected to train stations or underground food markets in department stores are uniquely Japanese and often require adaptation for global audiences.

In Japan’s highly demanded subculture industries, including gaming and anime, even title names can differ internationally. Our expert translators, well-versed in Japanese subculture, ensure accurate localization by using appropriate native-language equivalents. We also offer a service that provides source URLs, such as official websites, for reference.

At NAIway, we never rely on direct translations for expressions that may not make sense locally. Instead, we provide detailed reports and alternative suggestions, ensuring clarity and cultural relevance for every project.

While most survey questionnaires are designed for international audiences from Japan, NAIway also delivers exceptional localization expertise for surveys targeting the Japanese market.

A Rigorous Multi-Layered Quality Control Process

At NAIway, we ensure translation accuracy and refinement through a dual-review system. Each project is handled by both a translator and a quality controller, who cross-check the translation for neutrality in meaning and subtle nuances. This collaborative process enhances the final translation’s precision and fluency.

Once the translation is reviewed by our experts, it undergoes an additional in-house verification by another two-person team. Beyond error detection, this step ensures terminology consistency and cohesion across multiple languages when applicable.

Client feedback and specific requests are shared across all team members, allowing us to continuously refine our work and enhance future projects. Upon request, we can also implement a triple-check system by involving a third-party reviewer for an added layer of quality assurance. Let us know your needs, and we’ll tailor our process to meet them.